Many businesses, large and small, have a vast source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never consider tapping into this incredible corporate asset. What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process, and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways: